OUST 'BREATHE EASIER AGAIN'
The Advertising Campaign for Oust Odour Eliminator, was produced both produced in Print and 30″ TVC developed at Nuova Accademia di Belle Arti Milano. The brief requested a strong communication with a simple outline pointing at the functional benefits of the product. The idea for my execution is based on ‘the unknown’ and twist of a bad odour. Together with the copy ‘Eliminate bad odors, breathe easier again.’ the message is wrapped and presented in an unusual way.
Advertising – Milan, 2013